Or anything else expensive?
Car people oftentimes make fun of bicycle riders. Because, really, why ride a bike when you can drive anywhere? On the other hand, mountain biking fits right in with off-roading 4x4 culture. But what about mounting your bike on top of something like a Ferrari? Or a Porsche? Or a Lamborghini? Wouldn't it look kind of strange to see, sort of like penguins sunbathing on a beach? On the other hand, it's cool to see exotic car owners going off the beaten path from time to time.