A video like Rolls-Royce's latest launch film doens't just come together over night.
When Rolls-Royce unveiled the Wraith a couple of months ago, it emerged as the fastest and most powerful car the company had ever made. (And no, we're not counting the Bloodhound SSC that's powered by a Rolls-Royce jet engine.) A luxury coupe with a 6.6-liter twin-turbo V12 producing 624 horsepower doesn't require much dramatization, but the Anglo-Saxon automaker wasn't about to leave it at that. And so it put together this rather dramatic launch video, showing the new fastback driving through the woods.
It's easy enough to watch a two-minute clip like that and assume it just came together by itself, but that's seldom the case. Especially in this particular case. Now two months later, Rolls-Royce has released a follow-up clip to show how it made that launch video.
The production was staggering. It involved 100 Nikon DSLR cameras, 35 computers and 1.5 kilometers of cable to create the largest DSLR array ever in Europe. The result was a two-minute clip of Matrix proportions.