Embrace the holiday season.
The second generation Audi A7 was revealed exactly one year ago. The all-new RS 7 will arrive sometime in the coming months. But before that happens, Audi dealerships need to clear out some stock and one of the best methods for doing so is to offer discounts. According to Cars Direct, through November 30, Audi dealerships are offering a form of dealer cash called a Marketing Allowance in order to sweeten some discounted prices on select models. Which models, specifically?
Try the 2018 A6 and A7, both of which are eligible for up to a $10,000 discount. Heck, the S6 and S7 are being discounted by as much as $15,000. So let’s put this into some perspective: a 2018 A6 carries an MSRP of $50,675, including destination, and that price can climb as high as nearly $73,000 for the S6.
The S7 has an MSRP of $70,675 and the S7’s is $82,175. Toss in those incentive discounts and it’s kind of hard not to justify making a purchase right now, if you so happen to be in the market for an Audi. But the variant we love the most is without question the RS 7. It’s a beast. With a price tag of at least $115,875, the RS 7 is anything but cheap, but Audi is right now trying to take a small bite out of that figure. Try up to a $17,500 discount. Assuming you don’t tack on any additional options, you could theoretically get a new 2018 RS 7 for under six figures. No one at the country club (or track) would ever know.
Oh, and we forgot to mention: all Audis are eligible for an additional $1,000 loyalty discount for those who buy through Audi Financial. That's a $18,500 discount, in total.
But just in case none of the above Audis appeal to you because they’re not large enough, Audi is offering its newly redesigned A8 and S8 with an attractive $12,500 discount. Aside from upcoming redesigned models, why is Audi being so generous right now? Because we’re rapidly approaching the end of the year and the annual sales race between Audi, BMW and Mercedes-Benz is likely to be close again this year. Happy shopping.