Ford just launched an online Build & Price tool for the all-new 2021 Ford F-150.
It's time to put on your decision-making cap, because the all-new, next-generation 2021 Ford F-150 is now ready to configure through Ford's online Build & Price tool. The tool confirms a lot of what we'd heard already about pricing for the redesigned F-150, which is the best-selling model in Ford's North American product portfolio, continuing to outsell its primary competitors - the Ram 1500, Chevrolet Silverado 1500, and GMC Sierra 1500 - by a comfortable margin.
The 2021 Ford F-150 has a slightly wider price spread than the outgoing truck, ranging from the $28,940 F-150 XL to the range-topping, $70,825 Limited, where both prices exclude Ford's $1,695 destination fee.
Across the board, the F-150 is marginally more expensive for 2021 than the model year before, with starting prices of $35,050 for the XLT, $44,695 for the Lariat, $56,330 for the King Ranch, and $59,110 for the Platinum. The new hybrid 3.5L PowerBoost V6 option, available on the F-150 King Ranch and above, costs an extra $1,900 on top of the 3.5L EcoBoost engine's price tag. That's true regardless of trim.
So just how high does the 2021 Ford F-150's price climb? Take the F-150 Limited 4x4 SuperCrew and select every optional extra you can get your hands on, including the $1,900 PowerBoost Full Hybrid V6 powertrain, and you'll end up with a price tag just north of $82,000.
While technically a full redesign, in truth, the 2021 Ford F-150 is very much an evolution of the thirteenth-generation truck first launched for 2015, which marked the first time in the F-150's long history that the body was made entirely from aluminum alloy rather than steel. The biggest change this go-around is yet to come, when Ford will unveil a pure-electric version of the F-150 next year to compete against the forthcoming GMC Hummer, Rivian R1T, and Tesla Cybertruck.
But assuming you're not holding out for Ford's first-ever light-duty pickup powered by lithium-ion batteries rather than combustible fuel, make your way over to Ford's 2021 F-150 web configurator, and configure to your heart's content.