A Nissan dealer's offer seems almost too good to be true.
Dealerships are all privately-owned franchises (save for Tesla, Rivian, and Lucid), so they're free to determine prices for new and used vehicles. The MSRP is exactly that - the Manufacturer's Suggested Retail Price. It's not unusual for dealers to markup limited production and/or highly sought-after vehicles like the Ford Mustang Shelby GT500 by thousands of dollars, but we've never seen the opposite happen. Until now.
Car and Driver reports that Hart Nissan in Springfield, Virginia is now offering a 99-cent lease on any new Nissan Leaf in stock for two years and 10,000 miles per year. There are no hidden fees and customers will still be eligible for the highly desirable federal tax credit. So, what's the catch?
They must first buy a 2020 or 2021 Nissan Titan or Titan XD truck. The offer is good until June 1 but with Memorial Day Weekend nearly here, there's a very good chance the remaining Leafs in stock will be gone by this time next week. The dealership's inventory lists that just five of the EVs remain and all are Leaf Plus trims, meaning they come equipped with the larger 62-kWh battery pack that'll deliver about 215 miles of range. The standard Leaf model has just a 149-mile range because of its smaller 44-kWh battery.
There are five times as many Titans currently in stock, including the XD. But the question is whether Titan buyers are even interested in a vehicle on the opposite end of Nissan's model portfolio.
The Titan is a full-size or HD truck powered by a thirsty naturally-aspirated 5.6-liter V8 rated at 400 horsepower and 413 lb-ft of torque. Designed for off-roading, hauling, towing up to 10,990 pounds, and maximum payloads of 2,390 pounds, the Titan can do just about anything but remains a relatively slow seller. It was dropped from the Canadian market for 2021. Compared to new EV standards, the Leaf falls short, specifically regarding range, though it remains an excellent daily driver for short commutes.
The dealer saw an opportunity to get rid of its remaining Leaf stock by sweetening the deal to drive home a new Titan instead of one of its Detroit rivals.