Will anyone choose this option?
A variety of European automakers have options for customersto take delivery of their car at the factory, when is then usually followed bya quick stint on the Autobahn or a few laps around the Nurburgring. Whiletaking delivery of one’s new car at the factory or race track is normal in Europe,there aren’t a lot of American automakers that offer the same service. Chevrolethas a similar service that allows customers to take delivery of their newCorvette at the Bowling Green Assembly Plant but is now extending the serviceto other models.
Chevrolet now gives owners the ability to take delivery oftheir vehicle at Daytona International Speedway (DIS). In addition to beingable to pick their car at DIS, customers will also be able to take their brandnew car onto the track. To ensure that the new owner will never forget aboutthe moment, the owner will receive an authentication decal that details the carwas delivered and driven at the Speedway, as well as a keepsake. The partnershipbetween the Speedway and the automaker comes after Chevrolet’s commitment tothe Daytona Rising redevelopment project. A Chevrolet spokesperson stated thatthe models and pricing for the service aren’t available yet. The DIS deliveryoption will be available later this year.