Will anyone choose this option?
A variety of European automakers have options for customers to take delivery of their car at the factory, when is then usually followed by a quick stint on the Autobahn or a few laps around the Nurburgring. While taking delivery of one’s new car at the factory or race track is normal in Europe, there aren’t a lot of American automakers that offer the same service. Chevrolet has a similar service that allows customers to take delivery of their new Corvette at the Bowling Green Assembly Plant but is now extending the service to other models.
Chevrolet now gives owners the ability to take delivery of their vehicle at Daytona International Speedway (DIS). In addition to being able to pick their car at DIS, customers will also be able to take their brand new car onto the track. To ensure that the new owner will never forget about the moment, the owner will receive an authentication decal that details the car was delivered and driven at the Speedway, as well as a keepsake. The partnership between the Speedway and the automaker comes after Chevrolet’s commitment to the Daytona Rising redevelopment project. A Chevrolet spokesperson stated that the models and pricing for the service aren’t available yet. The DIS delivery option will be available later this year.