You Can Order The Audi e-tron quattro Right Now - But There's A Catch


And like with Tesla, these buyers don't even know the final price.

Audi is clearly taking this whole EV thing very seriously, as it’s just announced that it’s begun taking reservations for the production version of the e-tron quattro concept from 2015, according to Electrek. There’s a catch, however. This pre-order applies only to those living in Norway, a country well-known for its love of EVs. Taking a page right out of Tesla’s pre-order playbook, Audi won’t even tell these interested, EV-loving Norwegian customers the SUV’s final sticker price.

But a 20,000 kroner ($2,500) deposit is still required to reserve one. As we previously reported, Audi has decided to axe the Q7 e-tron in favor of building a completely unique all-electric crossover instead, and the e-tron quattro concept fits the bill nicely. It’ll supposedly have a 310-mile range thanks to its 95 kWh battery pack, thus making it competitive against Tesla’s most expensive Model S and Model X trims. In terms of overall dimensions, expect the e-tron quattro to slot between the Q5 and Q7. But what could really be an industry shaker is the possible base price. For example, the Q5 and Q7, as Electrek also points out, start off at $41,000 and $49,000, respectively.

You Might Also Like
10 Insane Hot-Hatches That Never Made Production
10 Insane Hot-Hatches That Never Made Production
10 Awesome Concepts That Became Boring Production Cars
10 Awesome Concepts That Became Boring Production Cars

If Audi were to give the e-tron quattro a similar starting MSRP, then it’d seriously undermine the Tesla Model X, which only begins at $74,000, before tax incentives. No word as to when Audi will begin offering pre-orders for the rest of the world, but we imagine it’ll get underway relatively soon because e-tron quattro production is expected to begin later this year.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

What's Hot

Related Cars

Starting MSRP
Starting MSRP

Related Reviews

First Look: Audi Q7
First Look
First Look: Audi Q7
2017 Audi Q7 SUV Review
Audi Q7 SUV
2017 Audi Q7 SUV Review
2018 Audi Q5  Review
Model Overview
2018 Audi Q5 Review