Up to 20% savings!
Ford's smallest crossover, the EcoSport, has seen a massive sales increase in 2019 - up 23% in the second quarter. But even with this recent uptick, the EcoSport has only managed to sell 34,386 units so far in 2019, putting it well behind segment leaders like the Honda HR-V and Nissan Kicks. But in order to keep the sales figures moving in the right direction and entice more people to buy an EcoSport, Ford has offered massive discounts in 2019.
The latest incentives see the EcoSport's price reduced by up to 20%. That's a whopping one-fifth off an already affordable car. Now might be the right time to buy an EcoSport.
There are some caveats to the deal, like being a part of Ford's 'Hurry Up & Save' summer sales event, which is slated to end in early September. Incentives like this change all of the time, so we wouldn't be surprised if Ford continues the deal into the fall - though now is the best time to lock in that price. Ford has shown the 20% discount on a SE FWD 1.0L EcoBoost model, which starts at $24,245. Taking $4,853 off MSRP, you can get an EcoSport for just $19,392.
The base EcoBoost is powered by a 1.0-liter three-cylinder engine producing just 123 horsepower. Ford's website doesn't say if the 20% off deal can also be applied to the 2.0-liter four-cylinder model with 166 hp.
If you'd like the more luxurious Titanium trim, it has a $3,915 discount bringing the $27,255 MSRP down to $23,340. Even with the discounts, the EcoSport has trouble matching the Nissan Kicks on price. The EcoSport may be fairly new in the US market but it has been offered in other markets for several years now. We wouldn't be surprised or upset if the EcoSport was dropped in favor of a sportier-looking crossover like the recently-revealed Ford Puma.