You'll Be Surprised This Is Still The Most Valuable Car Brand

Industry News

It even beat BMW and Mercedes-Benz.

If you guessed that General Motors was the world’s most valuable car brand then you’d be wrong. What about Volkswagen? Also wrong. Automotive News reports that, once again, Toyota has defended its title as the most valuable car brand in the world. However, the competition is gaining ground and it’s uncertain whether Toyota will be in this same place this time next year. BMW and Mercedes-Benz, for example, are quickly rising towards the top of the list, ranking at second and third place, respectively.

For its part, Toyota’s brand value decreased by three percent compared to last year, for a total value of $28.7 billion. The reason this happened is that despite increased sales, there were difficult currency fluctuations as well as increased investments and higher labor costs. The study itself, BrandZ Top 100 Most Valuable Global Brands, was conducted by market researcher Kantar Millward Brown. Another interesting finding is Tesla, who rose two spots in the ranking to the number eight position thanks to a 32 percent increase in its brand value. Valued at $5.9 billion, Tesla even surpassed Land Rover and Porsche in this year’s survey. So why, exactly, is Toyota ranked so highly?

Toyota is Again the World's Most Valuable Car Brand
Toyota is Again the World's Most Valuable Car Brand

It’s not like the Japanese automaker has the most exciting cars. “Toyota is seen as a reliable, quality value brand,” stated Global BrandZ director Peter Walshe. "Even when it was going through its recall problems, the users were saying, 'What’s all the fuss about, my car is fine.' Toyota has delivered great value for years." For the record, Toyota has earned the number one spot on this list for 10 of the 12 years the study has been conducted.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

Students Create 600-HP Honda Civic Hybrid Rallycross Machine

Deep Orange 9 is our kind of school project.

Is The Jaguar XE SV Project 8 Way More Powerful Than Advertised?

Jaguar claims the super sedan has 592 horsepower under the hood.

This Is The Road-Going Porsche 935 Targa Of Our Dreams

Let’s hope someone converts the Porsche 935 for the road in real life, too.

1,200-HP Electric Audi Sets A New World Record Driving Backwards

The Porsche GT2 RS Doesn't stand a chance (even going forward)

Self-Driving Range Rover Sport Navigates One Of UK’s Most Complex Public Roads

It’s another milestone in the quest for fully autonomous driving.

What's Hot