You'll Never Recognize The Brand Behind This Concept, But Do You Really Want To Find Out?

Teaser

But you better get used to this luxury automaker's new design language.

Withthe Frankfurt Motor Show just around the corner, teaser season is in full swingand companies are revealing their upcoming models pixel by pixel. Butsometimes, a shadowy single picture is enough topoint at a complete revision to an automaker's design language, which could ultimately spread from the concept to the company's entire lineup. Now,Mercedes-Benz has just given us one of those pictures, and it's really got uswondering. They call it the Concept IAA - Intelligent Aerodynamic Automobile.

The Concept IAA could be a couple of things or a combination of the two.Based on its swooping 4-door coupe design, it could be a precursor of the next-generationCLS, although that car is not expected until after the next E-Class has its owndebut in early 2016. There are also rumors stating that Merc will use this new design conceptas a display for new technologies, with some speculators even assuming thatthis is the company's Tesla-fighting electric vehicle. Whatever it is, eventhis cloudy image displays some pretty radical departures from any of the lineswe've gotten used to in Mercedes' recent models. Is this the right directionfor the luxury automaker to take?

You Might Also Like
8 GM Concept Cars We Want To See Enter Production In 2018
8 GM Concept Cars We Want To See Enter Production In 2018
7 Famous Cars That Began Life As Something Else
7 Famous Cars That Began Life As Something Else
5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

Students Create 600-HP Honda Civic Hybrid Rallycross Machine

Deep Orange 9 is our kind of school project.

Is The Jaguar XE SV Project 8 Way More Powerful Than Advertised?

Jaguar claims the super sedan has 592 horsepower under the hood.

What's Hot