Somebody must have paid this guy a LOT of dough.
If we didn't know any better from the video, we'd have guessed this guy lost a very serious bet. Although he turned his gorgeous LP 640 Murciélago Coupé into a complete eyesore, it's just a wrap and therefore is luckily nothing permanent. The man who owns it is YouTube star "superspeedersRob," who had already taken the car across the East Coast to college campuses and other highly populated areas. If this (very quick) moving advertisement doesn't scream "fast delievery," we don't know what does.
Disappointingly, though, it's safe to say that whatever pizza company he's advertising for won't be using anything that resembles an Italian exotic like this in its delivery fleet.