Having a new and insanely expensive SUV to sell rich people is always very good business.
First things first, Lamborghini is still fully intent on launching a production version of the Urus Concept. It will be the first SUV since the old Rambo Lambo of the 1990s, only it’ll be much more refined. Although it's unlikely to go on sale until 2016 or even 2017, Lamborghini CEO Stephan Winkelmann just confirmed that "We’re working on it and it will come, which will be good for the brand. We’re going low profile now. I can’t tell you much on details now, but when we get close to the launch, we will have more."
With that in mind, Lamborghini is also currently working on a plan in response to a sales slow-down in China, normally one of its best markets. China is actually Lambo’s second-biggest market after the US. Basically, the Chinese government is reining in on heavy spending due to an economic slowdown. To help make up for this loss, Lamborghini is reportedly looking to expand big time in India where it sees huge potential. And whenever the Urus reaches production, Lamborghini would very much like to have already established itself in another country with rapidly increasing wealth. Remember, the Urus is a pure money-maker for Lambo and its profits will help benefit future supercar development.