It wasn't long ago that in-car infotainment could only provide basic functions like radio, or a GPS navigation system if you were lucky. Today, in-car infotainment has expanded to include all sorts of useful features. Apple Car Play and Android Auto have changed the game for in-car app integration, but some automakers aren't ready to give up the reigns on designing infotainment features. General Motors is now launching an industry-first commerce platform that will allow drivers to purchase goods and services right from their cars.

The app is simply called 'GM Marketplace,' and it will allow drivers to pay for goods like food, gasoline or coffee right from their car's infotainment system. GM expects this free service to quickly expand to around a dozen offerings including Dunkin' Donuts, TGI Fridays and Starbucks.

We absolutely love the idea of pulling into a drive-trough and having your order ready without having to fumble around with money. "We are using it also to improve how our customers interact with the vehicle and the dealership network," said Santiago Chamorro, GM vice president of global connected customer experience. GM will remotely send this new app to all 2017 and 2018 model year vehicles that are equipped with MyLink. Owners will have to agree to the download, but a data plan is not required for this service. So far, my link works on Chevy and GMC models, but GM didn't specify if Cadillac models with CUE will also receive this application.

Some of the services, such as ordering Dunkin' Donuts, will require drivers to have an account or profile with the store. Early next year, GM also plans to add the ability to pay for gasoline, but the app currently supports deals and membership rewards at gas stations. The Marketplace will also have a shop section, which offers discounts on oil changes and GM accessories. This is a very nice addition to GM's infotainment system, one that we'd like to see other manufacturers replicate on their own systems.