You'll Never Guess What Ford Bronco's Chief Designer Loves Most About The Car

Design / Comments

It's not what you think.

The Ford Bronco has taken the American car market by storm, with first edition cars already being sold out. Yes, the return of these legends has been one of the most anticipated in recent memory, and we ourselves can't wait to get our hands on one. While we wait, we're still gathering small details about the car, and one recent tidbit has our interest piqued. Paul Wraith, the chief designer of the Bronco recently revealed his favorite parts of the Bronco, and to our surprise, it has mostly nothing to do with chassis setup, body design, or even its capability: it is something much more heartwarming.

Side View Ford
Front-End View Ford
Front Angle View Ford
Rear Angle View Ford

According to MC&T, Wraith was most pleased with the way the development and design team came together to create this new car, and considers it a "cultural change within Ford."

"My favorite design element (of the Bronco) is a bit squishy," said Wraith. "It's the team, and how we've come together. What is most memorable about completing it is the sort of feeling you get with the team you work with." But when pushed for a detail that he loves personally, he said that it isn't even visible to the naked eye, but won't say what it is. "It's hidden from sight. It puts a smile on my face and it's hidden. We'll leave it at that," said Wraith.

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Grill Ford
Cargo Capacity Ford

The Bronco has stirred up quite the publicity storm, and we're sure that it's going to be a massive sales success once it hits the showroom floors next spring. Wraith knows what a big deal this project has been for his team, and Ford itself and is still in disbelief that it is actually happening: "I've been staring at the vehicle every day for years," he said. "When they're out on the road you don't see them like everyone else. You can't help but stare at them like they're still in the studio, like they're still a sketch, like they're still a CAD model. You just look at them differently. It's the most bizarre thing." Will Wraith's secret ever be revealed? Who knows, just give us the Bronco already.

Gear Lever Ford
Infotainment System Ford
USB Charging Point Ford
Source Credits: Muscle Cars And Trucks

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