According to a study by Mini and Engine's Caravan.
Mini declared its intention to produce an all-electric lineup at around this time last year. Between 2022 and 2025, the brand is expected to launch a small three-door EV, a crossover, and a long-range electric MPV. Presently, the Mini Cooper SE is the only pure electric model on sale from the company. In many ways, this all-electric revolution is saving Mini from disaster. Not so long ago, the BMW-owned brand was struggling in the vital North American market. Battery electrics present endless new opportunities, and some new data seems to confirm this.
Mini released a new survey as part of the National Drive Electric Week and the results are pretty interesting. The survey, commission by Engine's Caravan, indicates half of all consumers believe the US car market will be predominantly electric within 15 years. In addition, some 80 percent of those surveyed would consider buying an EV as their main daily driver.
What about range anxiety? It doesn't appear to be a major issue for many. The survey showed that 78 percent of respondents travel no more than 50 miles per day on average. Any new EV on sale right now can get at least 100 miles on a single charge. Price is also a concern for consumers since EVs typically cost more.
However, the data shows that some 47 percent of respondents think EVs have become more affordable in the past two years. Another 32 percent of respondents say they'd strongly consider buying an EV within the next five years. Clearly, this is good news not only for Mini but for all other brands. But the best part of the survey reveals that younger buyers, specifically Gen Z and Millennials, want EVs.
They're actually twice as likely to have a better attitude towards them as their parents. "EVs are especially becoming more attractive to a new generation - 'Gen EV' as we say," said Mike Peyton, VP of Mini of the Americas. "These are people who are young, fun-seeking and environmentally minded, and want more attainable, fun-to-drive EV choices such as the Mini Cooper."
Also worthwhile to point out is that EV interest differs by region. For example, residents in Western states were more optimistic about EVs overtaking gas-powered cars. They've also become more knowledgeable about them over the past two years. Mini ultimately concluded that consumer education on the matter remains vital. Consumers are becoming more interested in EVs everywhere but they still have questions that require effective and honest answers.