Your Next Porsche Could Have A Hologram On The Windshield


Video game technology used in real world conditions.

Automakers have been doing some amazing things with augmented reality. Land Rover has found a way to use camera systems to create a transparent car, something that is extremely handy when trying to negotiate tough off-road trails. The envelope keeps being pushed, and we have seen massive improvements with features such as head-up displays (HUDs).

HUDs currently have the ability to project important information such as speed, radio stations, and navigation prompts on the windshield so the driver doesn't have to take their eyes off the road. This technology is very useful, but could become even better in the near future. Porsche has just invested in a Swiss start-up called WayRay, and we are already excited for what may come from this investment.

WayRay produces holographic augmented reality HUD technology that can integrate virtual objects onto the windshield. Instead of just having a few basic readouts on a tiny part of the windshield, WayRay's system can project a massive image across the length of the car.

In a press release, Porsche showed off how the technology could be used, with readouts such as a racing line, lap timer, speed, gear position, and parking information all projected on the screen. The system looks like a Forza Motorsports video game has been brought to life, and we can't wait to see it arrive on Porsche cars in the future.

You Might Also Like
10 Amazing Concepts From Boring Manufacturers
10 Amazing Concepts From Boring Manufacturers
9 Dream Fake Supercars On Craigslist For Less Than $30,000
9 Dream Fake Supercars On Craigslist For Less Than $30,000

Unlike most HUDs, WayRay's system can be seen by both the driver and passenger and can be installed into almost any car thanks to the compact size of the projector. WayRay is now in its Series C funding round, where it will be raising $80 million thanks to investments from Porsche, Hyundai, and other investors. We think this technology has important applications in the automotive industry and we won't be surprised if WayRay reaches its goal of becoming a billion dollar company.

Ford Mustang Splits In Half In Illegal Street Race

This is the best example of dumb luck you'll ever see.

The World's Weirdest Wheel Designs

Sometimes the most basic customization tool goes drastically wrong...

Jaguar XE 300 Sport And XE SV Project 8 Create Modern Art

Two vastly different sports sedans that share a common thread.

LEAKED: Ford Mustang Shelby GT500 Revealed At Private Event

This is the first pic we have seen of the supercharged range-topper

All-New Revolutionary Mazda3 Teased Ahead Of LA Reveal

Along with its game-changing sparkless ignition engine.

WatchThe Extraordinary Nissan GT-R50 Being Built By Hand

It’s all about bending sheet metal the old-fashioned way.

Here's How Aerodynamics Make The Lamborghini Aventador SVJ So Much Faster

Take a behind the scenes look at this amazing system.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.