When competitors in your price range include the Jaguar F-Pace
and Mercedes GLC, it’s no longer enough to load up on massage seats, self-parking, a few delightful toys, and then call it a day. It certainly isn't okay to let the interior go stale with cheap plastics and uninspiring design. These harken back to the pre-crash days when American automakers got away with subpar quality. Worse still is the memory of the old practice of debuting variants that were thinly veiled renditions of lower vehicles from a sister brand. Overall, the MKX is a good attempt when considering that Lincoln hasn’t undergone an expensive brand reinvention like Cadillac. Still, if Lincoln wants to make the MKX attractive, it needs to drop the price, up the ante, or both.