The fresh design will feature on all future Audi cars and SUVs from the brand. Designer Andre Georgi explained that the new, white-over-black, two-dimensional look provides cars with a contemporary look that the old, chrome, 3D logo could not.
The new logo debuted on Q8 e-tron (and Q8 e-tron Sportback), which replaces the e-tron. Audi says the move was made to standardize the badge wherever it appears.
"We want the four rings to look the same everywhere in the future: Whether in a magazine, on your smartphone, or a billboard - and on or inside the car," explains Georgi.
Georgi says the black outline around the rings conveys a high-class appearance while "the white lends the rings a flat, premium-quality look, which still appears three-dimensional in detail." A darkened version of the new logo, with a dark gray instead of white, is also available.
Audi has also standardized its fonts, explains Georgi. "In the future, our models will only use Audi's unique font, known as 'Audi Type.' The basic tone is significantly more restrained without compromising on distinctiveness or quality."