BMW's new light projection technology will make it possible to view images and information in all levels of lighting, revolutionizing their cars' illumination system.
The invention is based on the same sort of lighting system you'll find in headlamps and taillights, with an adjustable angle and breadth of emanence based on the light conditions and space around the car.
The projector features a light or rain sensor that adjusts its output depending on the environmental conditions, and an actuator to vary how far the light shines.
Logos and manufacturer signatures are the most obvious application for this technology, particularly at a time when light signatures apparently carry more weight than badges.
Ford, Audi, Mercedes-Benz, Porsche, and Volkswagen are all taking similar steps towards incorporating advanced light systems in their vehicles, but BMW is trying to cater to all light conditions.
BMW claims its technology could detect and project images or information forward or backward, and have the capability to observe traffic signs to determine the appropriate light level.
And once the car is cloaked in darkness, the puddle light can illuminate as much as the area as possible in order to provide a clear view.