Industry News

Buick's New Logo Was A Happy Accident

Tap to start reading

Buick is undergoing a metamorphosis, but one of the biggest changes is the new logo, which was just as surprising for the bosses as it was for us.

A brief brief

Designers at the automaker were instructed to imagine the new face, aka front fascia, of a modern electric Buick, but what the project lead got was totally unexpected.

Read article on CarBuzz

Providence at work

Early sketches focus largely on the lines and shapes, filling in details later. Therefore, the designer just made a few slashes where the logo would go. It wasn't fixed before delivery.

Read article on CarBuzz

Inspiration strikes

When the drawing was shown to GM president Mark Reuss, he was intrigued. With a few more refined touches, it evolved into the new Tri-shield emblem being adopted by Buick.

Read article on CarBuzz

A welcome update

As much as logos represent a brand's identity, they should remain current with the times and ignite imaginations. This is the first significant update to Buick's badge in 33 years.

Read article on CarBuzz

Fresh-faced for new challenges

"It's sleek and dynamic, and I love that we'll see it on all Buicks going forward into the new era of electrification," says Ruess. FYI, the lucky designer was Geoffrey Richmond.

Read article on CarBuzz

What’s the Latest

Verstappen, Russell, Norris Want Fewer Practice Sessions In F1
Report: GM To Drop Apple CarPlay And Android Auto For Future EVs
Texas Wants To Charge EV Owners $200 For Not Paying Gas Taxes
Toyota's New Airbag Puts Occupants In A Headlock For Their Own Protection
Read article on CarBuzz