The Japanese brand wants to expand its US market share and is keeping tabs on the prospect of a midsize pickup truck as the best means to do so.
Mitsubishi won't be able to exploit certain loopholes that companies once used to get around the 25% Chicken Tax import duty, so it would need to build the truck locally.
The Renault/Nissan/Mitsubishi alliance recently underwent restructuring, which could save Mitsubishi as it would need a US production facility to avoid the aforementioned Chicken Tax.
Mitsubishi's next-generation pickup currently in development could be based on the Nissan Navara, the Frontier's global equivalent. The Frontier is produced in North America.
Mitsubishi bosses also think a smaller truck to fight the Ford Maverick could be viable, as people are desperate for affordable trucks.