Because it's all about luxury and performance.
Coming straight from the Paris Motor Show is Maserati's latest concept, which is actually just a special edition Ghibli. The Ghibli Ermenegildo Zegna Edition Concept (its full name) is based off the Ghibli S Q4 production model, only now it's been given plenty of special touches. If anyone recalls, Maserati revealed the Quattroporte Ermenegildo Zegna concept about a year ago at Frankfurt, so now it's the Ghibli's turn. Featuring Azzurro Astro exterior paint, 20-inch Urano alloys with a liquid metal finish, Maserati saved the most drastic changes for the interior.
For example, there's a pure silk fabric combined with a dual-color and dual-material composition of the passenger compartment finished in leather. There's also Poltrona Frau leather with a micro-chevron silk weave along with hand-stitched, maco-chevron pattern finished off by seat piping. Other bits include glossy carbon fiber decorative inserts, matte black floor mats, and satin door sill plates machined from billet aluminum. And, of course, there's an "Ermenegildo Zegna Edition" plate on the external central pillar and tunnel between the front seats. Power comes from the same twin-turbo V6 with 410 horsepower available in the production Ghibli.